On 24 September 2026, Google began splitting the “Web” search type in Search Console’s Performance report into two: Web: text-based and Web: multimodal. Multimodal covers web results shown when an image was part of the search: Google Lens, Circle to Search on Android, image uploads to Google Search, and Chrome’s right-click “Search this image” option. […]

Most advice on this topic is a checklist. Fill in your categories, add photos, collect reviews, post weekly. That advice is not wrong, and it is also not why one jewellery showroom in your city pulls forty direction requests a day while the one 800 metres away pulls four. The gap comes from something that […]

Tanishq is not really a jewellery brand that happens to be trusted. It is a trust business that happens to sell jewellery. Almost every major decision in its 30-year history, from the karatmeter in the late 1990s to its gold exchange programme today, is built around one idea: Indian buyers are afraid of being cheated […]

Here is the sentence most jewellery social media guides will not write: In India, social media almost never sells jewellery. Offline retail accounted for roughly 85 percent of India’s jewellery revenue in 2025. The market is worth around 94 billion US dollars. Even among D2C brands that run both channels, the physical store still converts […]

Here is the short version, because most people reading this already have the problem and want the fix. Your customers are not skipping the post because they are lazy or ungrateful. They are skipping it because posting a piece of jewellery online has a real personal cost. It tells the internet what they own, roughly […]

Most articles on this topic are traffic advice wearing a conversion costume. They tell you to post Reels, run influencer collaborations, invest in SEO, and send emails. All of that brings people to your site. None of it explains why 98 out of 100 of them leave without buying. Here is the number that should […]

Reels increase jewellery sales when each Reel is built to do one specific job in a trust-gated buying journey, and when the distance between “she stopped scrolling” and “she asked a question” is three taps or fewer. Views are a by-product of that, not the goal of it. This is the part most advice skips. […]

Almost every CaratLane case study online tells the same story. Founder starts online jewellery brand in 2008. Internet disrupts traditional jewellery retail. Tata buys it for a fortune. Lesson: go digital. That story is wrong in the one place it matters most. CaratLane did not win because it sold jewellery online. It won because, somewhere […]

Note on the claim: Public data supports calling GIVA one of India’s leading, fastest-growing, and most visible silver-led D2C jewellery brands. GIVA itself says it has become India’s largest D2C jewellery brand, but “most popular” would need an independent consumer survey to prove absolutely. Summary GIVA was founded in 2019 in Bengaluru to solve a clear […]

Before you sign with an ad agency, verify five things: that they understand jewellery unit economics well enough to calculate your break-even ROAS, that they have a specific plan for the low conversion volumes and long consideration cycles that define this category, that they can show you a jewellery or comparable high-value account they ran […]