Gold crossed ₹1,75,000 per 10 grams at its 2026 peak before settling around the ₹1,40,000–1,50,000 range. Jewellery volumes fell roughly 19% year-on-year in early 2026, yet the value of what jewellers sold rose nearly 47%. Read those two numbers together and you see the real story of the Indian jewellery business right now: fewer pieces, […]

Selling jewellery online in India is no longer a side hustle reserved for hobbyists. It has become a serious, branded, multi-crore opportunity. The country’s overall jewellery market surpassed USD 95.10 billion in 2025 and is projected to reach USD 151.37 billion by 2034, with online sales expected to grow at over 8% CAGR. India is […]

Most advice on “in-house versus agency” is written for software companies or generic online stores. Jewellery does not behave like either. A customer does not buy an Rs 80,000 bridal set the way they buy a phone case. They save the post, open five tabs, read every review, ask a cousin, check whether the diamond […]

Why This Topic Just Got Simpler (And Harder) Every jeweller in India has felt the shift. A customer walks into the showroom with a phone already in hand, having asked ChatGPT, Gemini, Claude or Perplexity which brand to consider for a 22 carat bridal set, a platinum couple band or a lab grown solitaire. The […]

If you run a jewellery brand in India or anywhere else in the world, you have probably had this exact conversation with your team or your media buyer. The Meta Ads dashboard says reach is climbing, the Google Shopping dashboard says ROAS is healthy, and somewhere in the middle, the founder is asking the only […]

Choosing the wrong agency burns your ad budget. Choosing the right one builds a jewellery empire. Here’s how to tell the difference. The global jewellery market hit $348 billion in 2025, and McKinsey expects it to become the fastest-growing category in fashion by unit sales, growing four times faster than clothing. But here’s the catch: […]

Most jewellery websites in India quietly leak money. They get traffic. They get add-to-carts. They even get inquiries. But the visitor-to-buyer math stays painful: while the average online store converts somewhere between 1.5% and 3%, the fine jewellery category sits closer to 0.7% to 1.5%, and luxury jewellery has the highest cart abandonment rate of […]

Most jewellers have a similar story. They sign a marketing agency after a slick pitch deck. Three months later, the reels look generic, the captions talk about “timeless elegance” with stock photos of foreign hands, the ads bring traffic that never converts, and the agency keeps sending dashboards full of impressions and reach. The owner […]

The uncomfortable truth most jewellery brands run into Most jewellery brands in India do not have a “marketing problem”. They have a category mismatch problem. They hire a generalist digital agency that runs decent campaigns for a fashion label, a kitchenware brand, or a coaching business. Six months in, the dashboards look acceptable. CPC is fine. […]

Digital Marketing Strategy and Generation Z Gen Z, also known as Zoomers, truly belongs to the digital age. They have been on the online platform since a very small age by using social networks, the internet, mobile phones, or even online shopping. Being the most educated generation, they are super comfortable with doing research and […]