Picture a customer who bought a ₹4,800 gold-plated pendant from you in March. She loved it. She wore it to work three days a week. In early November, at a family card party a week before Diwali, her cousin leans over and asks, “This is so pretty, where is it from?” She pauses. “Some Instagram […]

India’s jewellery market has not shrunk in 2026. The gram has. Between April and June 2026, Indians bought 15% less gold jewellery by weight than a year earlier, yet spent 34% more on it, according to the World Gold Council. Gold now costs about 28% more than it did last October. On top of that, […]

It is the second week of October. Dhanteras falls on Friday, 6 November 2026, and Lakshmi Puja on Sunday, 8 November. That leaves 28 days in the busiest buying window of the jewellery year, and most founders we speak to are asking the same question: how much more should we put into ads? Here is […]

The common pattern among fast-growing jewellery brands in India is this: they make the decision to buy lighter than the jewellery itself. A traditional jewellery purchase is heavy. It costs lakhs at today’s gold rate, often needs the family’s approval, asks the buyer to understand karats and making charges, carries real risk if it goes […]

Over the past few months, our team has pulled apart the numbers, policies, reviews, and marketing of India’s most successful jewellery brands: Tanishq, Kalyan Jewellers, CaratLane, BlueStone, GIVA, and Palmonas, along with newer challengers and one well-funded brand that stumbled. The most useful thing we learned is that the parts of their success people usually […]

The best jewellery photoshoot ideas depend on where the buyer is in their journey, because each stage of the funnel asks a different question. Most Indian jewellery brands spend their shoot budget on discovery images and run short on consideration images, which is where high-value sales are usually lost. Plan one shoot day that produces […]

Before we run a single ad, redesign a single page, or write a single blog for a jewellery brand, Kyros Solution answers eight questions about the business: The analysis usually takes about two weeks. It needs read-only access to your accounts and a sales export, and it ends with a one-page diagnosis, a 90-day plan […]

Kalyan Jewellers is usually described as “the jeweller with all the celebrity ads.” That description misses how the business actually works. Kalyan grows by putting other people’s assets to work: This model turned a single 4,000 sq ft showroom in Thrissur (1993) into a business with 524 showrooms, ₹35,743 crore of FY26 revenue and ₹1,350 […]

To scale a jewellery business, grow the things your revenue depends on, not revenue itself. In 2026, this matters more than ever: gold is so expensive that a jeweller can report 20% sales growth while selling fewer grams to fewer customers. Real scale comes from five things: a category with enough margin to fund growth, […]

Generative engine optimization (GEO) is the work of making sure AI answer engines such as Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity understand your brand correctly, mention it, and cite your pages when people ask questions you can answer. For jewellery brands in India, the most useful thing to know is this: AI […]