Is It Possible To Target Multiple Locations Without Hurting Your SEO?
Target Multiple Locations With Local SEO
Imagine that you are looking for an electrician; every search gives you global SEO results. How many web pages will you have to go through before finding the information you were actually looking for? The answer can be too many! Also, if your local business had to compete for clicks with all of its global competitors, your digital marketing strategy could be more efficient.
Luckily, Google has offered a solution for this issue: to use local search engine optimization. You can easily make your business popular when you target a particular set of consumers in your area who are looking for your services.
However, sometimes you need to target multiple locations even if you have a small business. Local SEO is essential as it helps bring many potential customers when they find your business online. As per a recent study, almost half of the customers find businesses through online searches.
In simple words, it means that even if your business has a brick-and-mortar location, having a strong SEO strategy will bring more number of consumers thus boosting your revenue.
When you target your strategy to a particular location, people are much more likely to find your business easily. But what if your business is present in multiple locations? Can we have a local SEO strategy for multiple locations?
The answer to this question is yes! However, you need to maintain certain precautions, as targeting multiple locations can harm your search engine optimization strategy if not done properly. Let’s find out how you can target multiple location based SEO.
How Do You Rank In Multiple Cities With Local SEO?
Here are some tips and tricks that you can easily inculcate in your strategy:
- Your keywords should be narrowed down
One of the first essential steps that you need to take is to narrow down your keyword list. In simple words, it means that instead of targeting broad keywords such as “Resort in Surat”, you should try something which is more niche-centric such as “Best resort in Surat.”
When you use keywords that are more targeted, you can directly connect with users who are looking for the services that your business is offering. This location based SEO strategy will help you limit your competition while still offering the opportunity to target multiple cities at the same time.
- Try using geolocation words in your metadata and content
Another important step that you can take to rank your business more effectively in multiple cities is by using geolocation words when writing the content of your website. For instance, instead of saying “Surat”, you could use “Surat, Gujarat.” You can also use these words in the title of your page, image alt texts, and Meta descriptions. In this way, search engines will know you’re targeting a specific location, increasing your ranking there.
- Website optimization for local traffic
In addition to optimizing the content of your website with keywords that target a specific location, you should also ensure that your site is well-optimized for local traffic as well. In other words, you should use a geotag to help search engines determine your business address and map it accordingly. This will help fulfill the main target of SEO, which is to boost the revenue of your business.
- Try getting more backlinks from other websites present in your area
Whenever you try to rank in multiple cities, you should also try to get links from websites from similar locations or cities. This will help establish your business’s credibility and make sure that your business ranks higher if people search for your services in that area.
- Take benefit of social media marketing
Another best way to make the best use of your search engine optimization efforts is by taking the help of social media marketing. This will add to your efforts of targeting the local people in your area who are looking for the services you are offering. You may make a Facebook page for your business, Twitter, Instagram, or even do a listing on Google My Business where your customers can leave feedback or interact with your business.
- Make sure that your Google my profile is optimized
The last but most important step that you need to keep in mind is to make sure that your Google my profile is claimed and optimized. This will make your business appear at the top of the search results, so this is something that you should definitely do it as soon as possible!
Do City Pages Benefit or Harm Your SEO strategy?
There is no fixed answer to this question, as it totally depends on the type of business that you are running, its location, and your targeted keywords. For instance, if you are running an e-commerce store that ships across the world but is situated in a brick-and-mortar location, then making a city-specific landing page might actually harm your business.
However, a local business that only services customers in one particular city or location can actually benefit from creating landing pages for each location.
When it comes to effective search engine optimization, having a great website is just one piece of the puzzle. You can easily incorporate these tips and tricks in your strategy to rank your business for multiple locations.