Working Guide To Google Ads From Beginners To Pro
Guide To Google Ads: Everything You Need To Know To Get Started
While you may not realize it, Google ads are all around us. Have you ever been reading an article on how to lose weight or searching for a ‘grocery shop near me’ and a pop-up appears on the screen? Everyone may have experienced this. That’s what is Google ads!
It is one of the smartest ways for businesses to connect with customers who are actively looking for products or services. But you might still be wondering ‘What exactly it is, and how does it work?’
What is Google Ads?
It is an advertising platform that was developed by Google which was earlier known as ‘Google AdWords. This platform allows businesses to display their ads on Google’s search engine result pages as well as on other Google-owned platforms. Such as YouTube, Gmail, and Google Maps. In short, it is a turbocharger for driving qualified traffic to your business. This tool increases your website visits, boosts phone calls, and even lures customers straight to your door.
While Google ads offer numerous benefits, if you are not familiar with how to use Google ads, they won’t benefit your business. Therefore, we have brought you with this ultimate guide to Google ads, everything that you must know to run ads like a pro. Whether you are new to Google ads or looking to refine your skills, this guide will help you get effective results.
Guide To Google Ads Campaigns Types
If you are a beginner looking to dive into Google ads, it is important to allocate time, budget, & a well-thought-out strategy. One of the initial steps in this journey is understanding the various types of Google ads that Google refers to as ‘campaigns. Below are the various types of Google ads that you need to know first:
1. Shopping ads-
These ads are primarily used by e-commerce businesses to promote their specific products. The ad displays a picture of the product, as well as the title, price, and the location of the store offering it. Shopping ads appear in Google Shopping or alongside regular search results.
2. Search ads-
These are the ads that appear at the top and bottom of Google’s search results. When someone searches for a related keyword or phrase, these ads can appear.
3. Video ads-
This ad is displayed on YouTube, which is owned by Google. It can appear before, during, or even after a YouTube video, or even beside the video content.
4. Display ads-
These are eye-catching visual ads displayed on websites within Google’s display network. They are designed to capture the user’s attention with appealing visuals. Additionally, you can also earn revenue by displaying ads on your website. But you may be wondering ‘What is Google AdSense?’. It is a free program for website owners to earn money by displaying Google ads. Businesses pay to advertise on AdSense, while website owners earn money from clicks or ad impressions.
5. App ads-
It is designed to promote mobile app. These ads appear in various places Google Search, YouTube, Google Play Store, and even other mobile apps.
6. Local Service Ads-
Designed for businesses having physical stores. They boost in-store visits by appearing on Google search, Google Maps, and YouTube. These ads are made specific to locations and target nearby users.
7. Performance Max-
A perfect campaign option for businesses that are new to Google ads or for those who don’t have time to manage multiple campaigns. These ads use machine learning to automate targeting, bidding, & ad placement across Google networks & platforms.
8. Discovery ads-
They are designed to reach users to explore new content and include images and text. Discovery ads can be found on Google Discover, YouTube’s mobile site, & Gmail’s social and promotional tabs.
9. Smart campaigns-
These ads are made for small businesses. Google uses automated features to help create & manage these ads effectively, making them a user-friendly alternative for beginners.
How To Create A Successful Google Ads Campaign?
Now that we have learned about the types of campaigns it will be easy for us to decide which types of Google ads we need to run. Creating a successful campaign is not just about spending money on advertising; it’s about a strategic plan to reach your target audience effectively. That’s why we have broken down the process of ‘how to run Google ads’ into the following steps so that you can easily understand it:
1. Creating an Account:
To get started with Google Ads, you need to first create an account. This involves providing your business information, setting a budget for your campaigns, and selecting relevant keywords.
2. Keyword Research:
It’s crucial to conduct thorough keyword research to identify the terms and phrases your target audience is searching for. Keywords are the foundation of Google Ads. This research will help you optimize your ads for maximum visibility.
3. Select your campaign goal-
Once you have identified the most relevant keyword, choose your primary goal. It could be sales, leads, website traffic, brand awareness, and more.
4. Creating settings:
Once you have identified your primary goal for your campaign, it will be easy for you to create an ad campaign. It includes creating campaign names, language, interest, targeted locations, and selecting networks. Google Ads allows you to create multiple campaigns, each targeting a specific audience or promoting a particular product or service.
5. Setting Bids:
Bidding is a crucial aspect of Google Ads. Advertisers bid on specific keywords, determining how much they are willing to pay for each click. Higher bids increase the chances of your ads appearing in top positions on SERPs.
6. Ad Creation:
Next, you’ll need to create compelling ads that entice users to click. The ad creation process involves creating attention-grabbing headlines, writing persuasive ad copy, and selecting eye-catching visuals.
7. Monitoring and Optimization:
Once your campaigns are live, it’s essential to constantly monitor their performance and make necessary optimizations. Google Ads provides detailed analytics and reporting tools that help you assess the effectiveness of your ads and make data-driven decisions.
8. Cost and Budget Control:
One of the significant benefits of Google Ads is that you have full control over your budget. You can set a daily or monthly budget, and Google ensures that you don’t exceed it. This allows businesses of all sizes to advertise within their means.
9. Performance Tracking and Refinement:
To maximize the success of your Google Ads campaigns, it’s crucial to track their performance and refine your strategies accordingly. Through A/B testing and continuous optimization, you can improve your click-through rates (CTR), conversion rates, and overall return on investment (ROI).
Cookie Tip- Consider seeking expert guidance from a professional pay per click advertising agency for personalized advice as per your problem to get the best results of the campaigns.
Hence, with the right guidance & continuous learning, you can harness the full potential of this powerful advertising platform. To further boost your business and expand your online presence, complement your Google Ads strategy by running Facebook ads as well. If you beginner and want to learn how to run ads on Facebook then read our blog ‘Facebook Ads Guide– Run Ads Like A Pro For Effective Results’. Take the first step, explore the possibilities, and get your facts right with our guide to Google ads for beginners. Start your Google Ads journey today and take your business to new heights!