More than Usability: The Power of Micro-interactions in UI UX design
Designing the user interface of any application doesn’t constrain itself to pictorial representation, page layout, color schemes, and so on. In this hypercompetitive digital realm, one needs to adopt modern and customer-focused approach to crafting an appealing UI UX design. From gamifying the UI elements to balancing negative space, numerous proven strategies are already in the bucket. But they often fail to bridge the sliver of gap between the expected and real-time customer satisfaction and engagement rate.
This is where the concept of including micro-interactions in UI design website enters the picture. These usually include small animated components, endearing sound effects, or vibrant visual cues integrated with the original UI wireframe. Considering the notable contributions towards the impact of the interface design, we have curated a complete guide on micro-interactions for UI/UX designing projects.
What is micro-interaction in UI design?
Micro-interactions in UI UX design play a crucial role in enhancing user experience and boosting engagement rate by simplifying interaction with a digital product. From providing feedback on their actions to guiding them for navigating through the website or application, these subtle elements are the key to influence user psychology.
For instance, when you visit a website, you don’t have an idea about its usability and hence, you will have to invest notable efforts in understanding the navigation or functionalities of the components. But if you have visual guides, progress bars, or micro animations, these tasks will become easier and hassle-free. Owing to this, a UI UX designer always includes numerous micro-interactive elements in the interface wireframe during the designing phase.
Read More: Responsiveness In Web Design: The Current Need
Examples of micro-interactions in UI design
To understand the reasons why is interaction important in UX, go through these few real-time examples of micro-interactions.
- Adding a progress bar on the webpage allows users to track and monitor the real-time status of their actions, like file download, form uploading, and many more.
- Password error feedback notifies the users about the correct password policy and highlights the erroneous areas.
- User guide videos provide valuable insights into the navigation and functionalities of the UI UX design
- “Tap and hold” effect facilitates the user response mechanism and reduces the reaction time on the user interface.
What are the benefits of micro-animations and micro-interactions?
Displays action status or progress
A reputed UI UX design agency will always prioritize user engagement and satisfaction over everything else. That’s why professionals often leverage micro-interactions to design a progress or status bar. It allows the user to check the current status of their actions, thereby transferring control to them. For instance, they can check the status of a file download or image loading through these micro-interactive elements and gain a sense of reality check.
Encourages user engagement rate
One of the major concerns of UX design agencies is to enhance the user engagement rate by adopting state-of-the-art practices. So, incorporating micro-interactions seems to be a feasible option as these help improve user engagement by offering them proper guidance and understanding of the UI elements.
Preventive error guide
Another benefit of micro-interactions in UI UX design is for generating a preventive guide on errors. For instance, when a user tries to create an account, these elements can guide the person for mistakes, like incorrect user name, invalid email address, and so on. This way the user won’t have to spend too much of time in performing the concerned action and get disappointed.
Enhances brand personality
With a credible digital marketing agency in Bangalore, you can plan for integrating micro-interactions in the interface design for enhancing brand personality. The designers can customize these subtle elements to ensure they resonate with your brand profile and convey a clear statement to your target audience.
What is the power of micro-interactions in UX design?
Before you look to hire UI UX services, acknowledging the true potential of micro-interactions will make the decision-making process easier. Below we have listed a few ways in which these elements can be leveraged to overcome the bottlenecks and enhance the interactivity of the digital product.
- Enhances usability: With these slivers of elements, one can easily enhance the interface usability. In other words, users can make the best out of the digital product with different micro-interactions improving the visibility of all other UI components.
- Establishes consistent feedback loop: Users can feel more confident about the UI UX design, owing to the feedback loops created through micro-interactions. These elements offer immediate feedback, letting users know whether their response has been accepted and confirmed or not.
- Offers user guidance: Also, several micro-interactions can be used as guidance to provide a brief insight into the digital product to the users. It allows one to make better choice and improve the actionable pathways.
- Improves accessibility: Last but not least, micro-interactions can ensure the UI UX design is accessible to everyone. For instance, incorporating miniature sound effects can offer guidance to a visually-impaired user with ease.
Final thoughts
The hypercompetitive market demands professionals to adopt new practices and improvise the methodologies for creating an appealing and engaging UI UX design. From the guide outlined above, you now realize the power micro-interactive elements hold over customer engagement and satisfaction. All you have to do is collaborate with a reputed digital marketing agency like Kyros Solutions to plan and design these subtle but powerful elements for your digital product.