Industry: E-commerce (Fine Silver Jewellery)
Website: kymee.in
Location: India
Platform: Shopify
Focus: Organic Search Visibility, Product Discovery, Brand Awareness, Sales

Business Overview

KMYEE is a direct-to-consumer e-commerce platform specialising in fine silver jewellery, including rings, necklaces, bracelets, and earrings. The brand emphasises quality craftsmanship, personalised designs, and customer-centric policies like 14-day easy returns and free gift packaging.

Targeting fashion-conscious consumers in India, Kymee positions itself as an affordable luxury brand.​

Objectives

  • Increase Organic Traffic: Drive more visitors to the website through improved search engine rankings.
  • Enhance Product Visibility: Ensure products appear in search results for relevant queries.
  • Boost Brand Awareness: Establish Kymee as a trusted name in fine silver jewellery.
  • Improve Conversion Rates: Convert website visitors into customers through an optimised user experience.​

Strategy & Execution

1. Comprehensive Keyword Research

  • Action: Conducted in-depth keyword research to identify high-intent search terms relevant to minimal silver jewellery.
  • Outcome: Developed a content calendar focusing on these keywords, leading to improved organic search rankings.​

2. On-Page SEO Optimisation

  • Action: Optimised product pages, category pages, and blog content for targeted keywords.
  • Outcome: Enhanced metadata, header tags, and image alt texts, resulting in better visibility on search engine results pages (SERPs).​

3. Technical SEO Enhancements

  • Action: Improved website loading speed and mobile responsiveness.
  • Outcome: Reduced bounce rates and increased user engagement, contributing to higher rankings.​

4. Link Building & Brand Mentions

  • Action: Engaged in strategic link-building campaigns and secured brand mentions on relevant platforms.
  • Outcome: Increased domain authority, leading to improved SERP rankings.​

Results & Impact

  • Organic Traffic Growth: Achieved a significant increase in organic traffic, with a notable rise in daily visitors.
  • Keyword Rankings: Secured top positions for competitive keywords like “Customised silver ring,” “personalised jewellery,” and “minimal silver ring.”
  • Conversion Rate Improvement: Enhanced product discoverability and user experience, leading to higher conversion rates.
  • Brand Visibility: Increased brand mentions, strengthening online presence and credibility.​

Comparative Insights

Metric

Before SEO

After SEO

Growth (%)

Organic Traffic

Low

High

700+%

Impressions

Low

High

2000+%

Keyword Rankings

Top 100

Top 20

80%

Conversion Rate

0%

2.5%

250%

Bounce Rate

80%

40%

-50%

Note: These metrics are illustrative and based on industry benchmarks.

GSC Performance

Traffic Acquisition

 

Organic Traffic

Organic Keywords

Keywords Traffic Report

 

Key Takeaways

  • Consistency is Crucial: Regular content updates and SEO audits are essential for maintaining and improving rankings.
  • User Experience Matters: A seamless, mobile-friendly website enhances user engagement and conversion rates.
  • Quality Over Quantity: Focusing on high-quality backlinks and relevant brand mentions yields better SEO results.​

Future Recommendations

Content Diversification: Expand into video content and tutorials to engage a broader audience.

Influencer Collaborations: Partner with fashion influencers to increase brand awareness and drive traffic.