Published Date - December / 2023
- Industry: lab grown diamond jewellery
- Location: Chennai , Tamil Nadu
- SEO: National E-commerce
Background
Avira Diamonds, a jewellery company situated in Chennai, specializes in lab-grown diamond jewellery. Despite having a website, they are experiencing limited traffic and are not generating substantial leads. They are keen on enhancing their online visibility and drawing more qualified leads through their website.
The Objectives
- To Improve Keyword Ranking
- New Users
- Organic Traffic
- Clicks
- Impressions
- Website Architecture
The Challenges
- The industry faces high competition, with numerous diamond jewelry brands vying for top search engine rankings.
- The website was lacking content on the Home Page, Category Content, and Blog Section.
- URLs for all category pages were not SEO-friendly, hindering the website's search engine optimization efforts.
- The website's user experience was suboptimal, impacting overall engagement and satisfaction.
- Both the design and product URLs were not in line with SEO best practices.
Strategies
- Conducted keyword research process to determine which high-value keywords should be targeted in the website’s content and meta tags.
- Optimized website content to effectively target specific keywords and cater to the needs and interests of the target audience.
- Improved on-page elements of the website, including URLs, headings, content, meta titles & descriptions to increase its relevance to targeted keywords.
- Utilized tracking and analytic tools to assess the effectiveness of SEO efforts.
- Implemented a local SEO strategy to enhance visibility in search results for the store’s location.
Tactics
- Configured Google Analytics, GTM, and GSC to monitor website traffic and conversions.
- Re-structured the website’s navigation to improve the user experience and facilitate easier navigation for users to locate their desired content.
- Established contextual backlinks from websites relevant to the industry and possessing high Domain Authority (DA).
- Employed tools such as Ahrefs to identify challenges in ranking and pinpoint targeted keywords.
- Performed SEO audit for PLP & PDP to identify issues and assess potential areas for improvement.
- Conducted research to identify and target primary keywords and phrases for which competitors are ranking.
- Created a home page that is optimized for SEO.
GSC Performance
Traffic Acquisition
Google My Business Results
Organic Traffic
Organic Keywords
Keywords Traffic Report
Results
- Due to our efforts, there has been a significant increase in website clicks, with a growth of 183.6% over the last six months. Moreover, page impressions have risen by over 191.91%.
- They also observed 115+ organic keywords ranking on the first page of the SERP.
- In the last three months (Sep to Nov 2023), organic traffic increased by 102.87% compared to the preceding three months (Jun to Aug 2023). The website received 3,964 visits in the last three months, as opposed to 1,954 visits in the previous three months.
- Similarly, the number of engaged sessions increased by over 92.48% reaching 4,581 in the last 3 months (Sep, Oct, Nov) compared to 2,380 in the previous 3 months (Jun, July, Aug).